MARKENOVA -   A  National Event on Marketing Plan

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself” - Peter Drucker

In today’s competitive market companies are constantly trying to outdo each other and innovate in order to make big strides in the market. Marketers in today’s world are not just restricted to product or services but are also involved in creating value for the customers in different ways. A good manager is expected to make the best out of situations, manage and adopt changes in the environment effectively, and put together the missing pieces of the puzzle. Keeping this in view, IMNU brings to you MARKENOVA (Marketing + Innovation) to test your out of the box thinking, creativity and application of marketing concepts.